I started PLAIN Strategies in January of 2018 because I saw a need.
I had been consulting around technology for nonprofits, foundations and government at Forum One, a full-service digital agency for over 12 years. Many times I saw clients starting with a technology, without asking why they needed it. This is putting the cart before the horse.
So I asked myself, what is the minimum amount of time and effort one needs to put in to make a reasonably sound decision around technology? I reasoned this to be 12 hours. Why 12? This is long enough to establish the following minimum understanding:
- Mission and vision of the organization
- Goals for the project
- Audiences the project aims to serve
- Resources and constraints
- Must-have and nice-to-have features
Once you have a good sense of the items above, then and only then can you start looking at technology options.
12 hours can be 12 cups of coffee, 6 whiteboarding sessions, 3 workshops, or some focused research. I like drinking coffee and sketching ideas on a whiteboard.
I chose PLAIN because I like plain language, plain simple and plain yogurt. Things should not be needlessly complicated.