PLAIN Strategies

The world is complex. Your solutions shouldn't be. Discover plain solutions for complex technology challenges.

To a hammer, everything looks like a nail. If you hire a technology consulting firm, guess what? You'll get a technology solution. How can you even be sure the problem is the technology?12 hours: That's all we need to understand and define the problem and figure out a strategy before you spend a lot of money building a solution that might be misinformed.What does 12 hours get you? It could be insightful discussions and honest advice over many cups of coffee, productive whiteboarding sessions with your team, or consensus-building workshops with stakeholders. It's time well spent to de-risk your investment.


Digital Strategy & Design for Impact-driven Organizations

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The 12-hour Digital Strategy & Coaching
Lean, outcome-focused digital strategy with seamless transition to best-of-breed implementation partners.
Workshops & Training
Stakeholder workshop facilitation and training for digital strategy and technology decision-making.
Pitch / Presentation Deck Design
Beautiful, memorable and effective communication design for delivering impactful ideas.
User Experience Design
Web and mobile user experience design based on user research, and built on principles of simplicity, usability, and actionability.
Simple Web Design & Development
Rapid single-page campaign, promo site design and launch. Like the one you see for this site.
Retainer Support
Ongoing advisory services for technology decision-making, UX and design
More complex web redesign and development project. Ongoing user research and community stakeholder engagement. Deep-dive design brainstorming... Let's discuss.


Nam-ho Park | Principal

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PLAIN is me, so you'll get me on every engagement.I've been active in web technologies and crafting user experience for over 20 years. As the principal of PLAIN Strategies, I provide outcome-focused digital strategies for impact-driven organizations.I am faculty at the University of Washington’s Information School and I've served on the board of NTEN. My original training is designing physical environments and I hold a Master of Architecture degree from Columbia University.Having lived and worked in London, Seoul, Hanoi, New York, Washington DC, and now Seattle, my experience is drawn from a lifetime of exploration.My clients include startups and small nonprofits (Cascade Bicycle Club, Grameen Foundation) to large institutions (Bill & Melinda Gates Foundation, Washington State). I've been a regular speaker at conferences, and trained nonprofits and business leaders in the U.S. and South Korea.


If you are in Seattle, let’s do coffee. If not, we can set up a chat.